|taking care of the words ...|
|... leaving you to take care of the business|
Bad spelling hurts business
Nearly three-quarters of all customers said they wouldn't trust businesses that used poor spelling or grammar, whilst almost a third said they wouldn't buy any product or service from them.
* Royal Mail / NOP "Poor Communications" Survey 2005
Focus on the message, or the structure?
Grammatical or typographical errors are almost certain to divert the reader away from the persuasion of your message.
What is the cost of finding an error after sign-off?
Checking your own words is the least-reliable way to prevent errors. When you are familiar with the content, you "see" what you expect, rather than what is actually printed or displayed.
Having your words checked independently helps to remove that uncertainty, provides an "outsider's" view, and is a cost-efficient way of managing your words.
Are you using words to best effect?
I will make sure your words will be understood, and your intended message conveyed clearly and consistently, without any flaw in presentation that may distract the reader to the structure of the sentence, rather than what it is saying.
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